eTail Europe 2014 – will you be there?

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This year we are sending our very own Edward Weatherall over to the Queen Elizabeth II Conference Centre in London to attend eTail Europe. Are you attending?

eTail Europe is a conference focusing on customers, multi-platform understanding and supporting retail industry growth.

Ed will pose and discuss a variety of significantly telling questions throughout the session, including; Why do we call people who walk into stores ‘customers’ and people who shop online ‘users?’ The session will also focus on how VisualDNA is leveraging 30 years of combined Psychology, customer behaviour and big data to change the perceptions that retailers have of their online customers – moving away from clicks, visits and basket values to personality traits and behaviours.

[Read more…]

Did you attend Psych London 2014? VisualDNA did!

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Last week, we took part in the annual Psych London event hosted by Chinwag. Chinwag Psych is a full day conference covering psychology, neuroscience and behavioural economics. Its mission is to examine the rapidly changing disciplines and explore how they can be applied to business. From practical psychology-based case studies to cutting edge neuroscience, the day-long event was filled with thought-provoking presentations, panel sessions, informed Q & A sessions, plus plenty of time for networking.

This year, the structure of the day was determined by four key words: persuade, analyse, optimise and anticipate. Throughout the day, engaging speakers addressed questions such as ‘How can you be more persuasive?’; ‘When you’re designing a user’s experience, how do you know what’s working?’; ‘How can you optimise your current approach to get the results you want?’; and ‘What’s next?’ [Read more…]

VisualDNA integrates with AdapTV, Advertising.com, DataXu, Krux & Rocketfuel

Last week we announced new integrations with AdapTV, Advertising.com, DataXu, Krux and Rocketfuel: meaning a wider number of DSPs and now DMPs can access our data. Coverage in Adotas and MediaPost.

 

 


VisualDNA in the news – Ed Weatherall in Retail Week

“Laura Heywood’s loyalty card feature highlighted the challenge of analysing multiple data sources for a single view of the customer: little wonder CMOs increasingly resemble CIOs these days.

For CMOs to have a chance of implementing their data insights these sources need to be brought together. By integrating our clients’ offline purchasing data with online behavioural data and self-declared psychographic data, we generate insights that can’t be found in any single data source.

With predictive analytics now making data more accessible and actionable for CMOs, big data will play an even bigger role in the battle to win and retain customers, so being able to actually use these data sources for marketing is key.”

Ed Weatherall, Director Business Development, VisualDNA

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Merry Christmas from VisualDNA!

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VisualDNA in the news – Ian Woolley, DataIQ magazine

Ian Woolley, CCO VisualDNA, interviewed in the latest quarterly DataIQ magazine:

“We think the market will move forward with brand preference and emotive data”

Full digital edition here (requires registration)

View PDF: VisualDNA-DataIq-2013

VisualDNA in the news – Ed Weatherall at Figaro Digital

VisualDNA Business Development Director Ed Weatherall spoke at Figaro Digital”s Digital Marketing conference last week.

In a wide-ranging session “The Intent Economy – Revealing the Invisible Truth About Your Customers”, together with Call Credit”s Paul Kennedy, Ed outlined how offline financial data can combine with online psychographic data to help casino marketers go deeper than demographics to develop a more complete “single view” of their customers.

Watch video.

See also: “Boys wear make-up and girls go to the pub on their own. It”s now much more about the tribes people belong to – their personalities and aspirations. It”s belief systems that actually hold people together.”

Full Ed Weatherall interview on the Figaro Digital website  – Editorial Article: Up Close and Personalised

 

When VisualDNA profiled Mindshare at #mshuddle #infographic

VisualDNA in the news – Brian O’Sullivan in ExchangeWire

“With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S, John Lewis and Argos are placing greater emphasis on digital for engagement and conversation. Delve deeper, however, and you’ll discover much of the Christmas digital budget is being spent on social media, mobile and ‘digital innovation’. What about programmatic?

Programmatic media buying has come of age. It’s here to stay, and with spend via exchanges continuing to grow, there’s opportunity to drive this growth even more, especially in brand spend where advertisers have ambitious briefs and budgets to match…”

Read in full on ExchangeWire

Girls love Google, Boys love BBC, why Richard Branson may have had an imaginary friend and a new face for Android. What VisualDNA learned when we profiled Mindshare’s Huddle #mshuddle

Above: The VisualDNA team (in lab coats) at Mindshare Huddle

Last week myself and two other members of the media team, Ed Weatherall & Kristen Anderson, attended Mindshare’s annual Huddle. I’d not been before and wasn’t sure what to expect from an ‘unconference’. Intended as a departure from the dry presentations you tend to get at regular conferences, we came up with the idea of creating a psychologists’ office where we’d psychoanalyze people using one of our quizzes. [Read more…]