VisualDNA in the news – Brian O’Sullivan in ExchangeWire

“With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S, John Lewis and Argos are placing greater emphasis on digital for engagement and conversation. Delve deeper, however, and you’ll discover much of the Christmas digital budget is being spent on social media, mobile and ‘digital innovation’. What about programmatic?

Programmatic media buying has come of age. It’s here to stay, and with spend via exchanges continuing to grow, there’s opportunity to drive this growth even more, especially in brand spend where advertisers have ambitious briefs and budgets to match…”

Read in full on ExchangeWire