Do Brits and Americans conform to type? VisualDNA in The Times & Daily Mail

In a sample of 20,000 VisualDNA quizzed users (10,000 from the UK and 10,000 from the US) we looked for answers to the plagued questions of national stereotypes. Are Americans more optimistic? And do Britons actually have a stiff upper lip?

See our coverage in The Times below, and on Mail Online.


Emotive Audience Segmentation: The Science Bit

At VisualDNA we’ve developed a patented way of uncovering a person’s needs, their desires,  and the things that are important to them.

We start by promoting free visual personality and lifestyle quizzes that give users insightful and astonishingly accurate feedback about themselves.

This is especially true with our newest, most advanced quiz, Who am I?, which classifies people according to the Big 5 factor theory of personality: openness, conscientiousness, extraversion, agreeableness and neuroticism.

The process of turning the results of a visual quiz into a rich, accurate online audience profile isn’t completely seamless or straightforward.

Making sense of terabytes of quiz data and scaling the solution out to a global audience network is as complex as the personalities of the people who take our quizzes.

In fact it’s far too complex to go into in a blog post. So, we asked our team of data scientists, creative developers and psychologists to sit down and tell us how they do it, and put it all in a white paper.

  • Why do we use image rather than text-based quizzes?

  • How do we extract meaning and understanding from the full response pattern of a user?

  • What kind of algorithms and mathematical formulae do we use? (the real science bit)

If you’re asking yourself any of these questions, then we think we’ve got the answers for you.