VisualDNA integrates with AdapTV,, DataXu, Krux & Rocketfuel

Last week we announced new integrations with AdapTV,, DataXu, Krux and Rocketfuel: meaning a wider number of DSPs and now DMPs can access our data. Coverage in Adotas and MediaPost.



VisualDNA in the news – Ed Weatherall in Retail Week

“Laura Heywood’s loyalty card feature highlighted the challenge of analysing multiple data sources for a single view of the customer: little wonder CMOs increasingly resemble CIOs these days.

For CMOs to have a chance of implementing their data insights these sources need to be brought together. By integrating our clients’ offline purchasing data with online behavioural data and self-declared psychographic data, we generate insights that can’t be found in any single data source.

With predictive analytics now making data more accessible and actionable for CMOs, big data will play an even bigger role in the battle to win and retain customers, so being able to actually use these data sources for marketing is key.”

Ed Weatherall, Director Business Development, VisualDNA



Merry Christmas from VisualDNA!


VisualDNA in the news – Ian Woolley, DataIQ magazine

Ian Woolley, CCO VisualDNA, interviewed in the latest quarterly DataIQ magazine:

“We think the market will move forward with brand preference and emotive data”

Full digital edition here (requires registration)

View PDF: VisualDNA-DataIq-2013

VisualDNA in the news – Ed Weatherall at Figaro Digital

VisualDNA Business Development Director Ed Weatherall spoke at Figaro Digital”s Digital Marketing conference last week.

In a wide-ranging session “The Intent Economy – Revealing the Invisible Truth About Your Customers”, together with Call Credit”s Paul Kennedy, Ed outlined how offline financial data can combine with online psychographic data to help casino marketers go deeper than demographics to develop a more complete “single view” of their customers.

Watch video.

See also: “Boys wear make-up and girls go to the pub on their own. It”s now much more about the tribes people belong to – their personalities and aspirations. It”s belief systems that actually hold people together.”

Full Ed Weatherall interview on the Figaro Digital website  – Editorial Article: Up Close and Personalised